Category Archives: Post Cards

Reverse side ideas

Here is my first idea for the back of the postcard. It’s very simple. I’ve used the ‘db’ because the ‘d’ is known for its unusual shaped bowl. I’ve used a ‘b’ to balance out the design.

I like this idea because I’ve got rid of the b. Its simple and it still shows the ‘d’. There is enough room for the customer to write their message.

I’ve moved the ‘d’ into the space where the stamp goes. I think this looks modern but I just realised that the person who receives the postcard won’t be able to see the ‘d’ and that would be a shame. The blurb is too big and is taking too much space. If I was a customer, buying a postcard I’m not sure if I would buy this one.

Here is an idea using the ‘M’ which is splayed with half upper serifs. The ‘M’ has a really interesting design when you take the time to stop and look at it. I’m not sure I like the type going across the bottom as its taking up a lot of space where the customer may want to write their message.

I just remembered that I can move around the type that the brief specifies so I’ve straightened it out into one line and put it along the bottom. The type at the top looks a but heavy.

Went back and resized the blurb one last time. I thought that people may need more space to affix their stamps so I’ve moved the blurb out of the way a bit.

Went back to this design and deleted the box to show where the stamp should be affixed. I realised that the box was covering the ‘d’.

Went back again and added the reference for the photo I’m using. Deleted the vertical address line. I think this is more pleasing to the eye.

Descenders and ascenders idea

I had this idea to show the long descenders and ascenders for which Perpetua is known. I asked for feedback from the tutor and he said that perhaps this idea would need development if I wanted to use it as a final piece. I’ve decided not to use this idea so I won’t be developing it at this stage although I could come back to it another time.

I like the simplicity of the idea but I think its quite boring because, for one thing, there is no colour.

Idea using bracketed serifs

I thought of this idea because Perpetua is known for its bracketed serifs. What this means is that the serif doesn’t have a right angle. Instead it has a nice smooth curve.

I wanted an idea to show off the bracketed serifs so I used spots of colour. It was more difficult than I thought to get the spots in the right place because every time I tried to click on a spot to move it I would select the type. So I had to keep moving the type away completely and then moving the spot and putting the type back. I wonder if there is a quicker way of doing it.

I asked for feedback from the tutor and he said this design is suitable. I like this idea better than my ascenders and descenders idea because this idea has colour. The tutor said this idea is ‘fun’. Getting feedback is very helpful and I always try to get feedback on my ideas. Sometimes an idea which I didn’t think was that good does appeal to the tutor and it makes you think again.

First idea – Iconic ‘g’

I uploaded my first idea which is extremely simple. What I didn’t like is that I can’t see the outline of the postcard. I can’t see where the postcard stops. If I was a client I would want to know exactly where the edges are.

I’ve added a very thin border just so the client knows exactly what is going on in the design. I don’t know if this is the correct way to display work for a client but if I was a client I wouldn’t want to see a ‘g’ floating around without a clear placement.

I came up with the idea as I identified this ‘g’ in my research and because I find it a curious piece. It has the beautiful calligraphic style. The loop doesn’t have the link like other ‘g’ do. So it looks like the mirror image of a ‘B’ and I think this makes it curious and hopefully would make the audience curious. It looks like someone putting their hand under their chin as well.

Here are my 50 words which I’m quite happy with as I hope it succinctly relates to the specifications of the brief. Having the limit of 50 words made it more difficult but I think it’s for the best. When I buy a postcard I only want a small amount of information on it. I would rather have space to write a message. This is very simple. When I do the next idea I may try to add something more on the back like address lines.

Oh dear! This idea doesn’t look good. I made it in Gimp using the fuzzy select tool and the result looks really unprofessional! I’ll try again.

This looks much better as there aren’t any fuzzy borders. I wanted to brighten up the postcard. This achieves that. What I’ve been trying to do is to colour in both loops but I havent been able to do it. How frustrating and annoying.

Finally I worked out how to do it! Its ungroup and release compound path! I’m so happy I worked it out. I like this bright design because it is eyecatching but I suppose others may find it offensive.

Here is a much more subtle idea. These colours go together well and arent jarring like the ones above. Its still bright and eyecatching.

Here is another idea in the same vein. This has more class and so would hopefully appeal to the audience. I asked for feedback from the tutor and he said that this design is appropriate.

I thought I’d try another green design but I’m not sure this one is any better than the one above. Its hard to decide.

Looking at the back of postcards

I haven’t ever designed the back of a post card before. The back of a post card is something I took for granted. Now I’m the one designing it, I have to find out what goes on the back of a post card.

  • centre divide
  • centre logo
  • name of country and beach

  • two centre logos
  • information about york
  • bar code
  • address lines

  • centre divide
  • address lines
  • name of painting and artist
  • name, address and telephone number

  • quote from Korda
  • centre divide with writing along it including email address
  • small star design

  • border all the way around the edge
  • centre divide using writing including telephone number
  • box marked for location to affix stamp
  • address lines
  • logo at the top
  • small image at the bottom
  • name of art piece and artist

  • box marked for location to affix stamp
  • address lines
  • border all the way across the bottom – this border could be a redundant detail. I don’t know why the designer has put it there.
  • centre divide using writing

  • writing along right edge
  • information on both sides at the bottom

  • centre divide with writing along it
  • logo at the bottom in the centre
  • address lines
  • information top left corner

  • says ‘POSTCARD’ at the top
  • logo
  • centre divide using writing
  • information bottom left corner

  • stamp to verify altitude
  • address lines
  • small description above address lines
  • border all the way across the bottom containing a logo.
  • centre divide with small image in centre

  • centre divide
  • box marked for location to affix stamp
  • information at the bottom left

  • bar code
  • address lines
  • border all the way across the bottom containing a logo.
  • centre divide with small image in centre

  • this postcard is the most interesting design in my opinion because of the border that goes around the address lines

  • divide slighty off centre

  • address lines are inside a box

  • centre divide
  • address lines
  • logo in the centre at the top
  • information bottom right

Trip to Design Museum and St. Bride Library

I went to the Design Museum to see This Is Design. I took a lot of photos of the objects which I will be using in a future project. One of the objects was a computer game called Xbox kinect and I had fun playing on that. I was surprised to see a huge motorway sign on the wall.

Unknown. “THIS IS DESIGN.” Design Museum. Web. 6 Nov 2011. <;.

Souvenirs from the day.

I went to the St Bride Library which had an amazing amount of information about type. I looked at the books and took photos for research.

Time Line

I found this amazing time line in a book. It is certainly information overload but I wanted to include it so I can look up names of type faces and type designers on it. I want to use it as something to refer back to if I need it. This time line shows many things including ‘Technical developments, important events and publications’, ‘important people’, the birth date of typefaces, images of examples of type, ‘special paintings’ and ‘developments in painting’.

This time line puts everything into context. I won’t be trying to memorise it but it should be helpful as a reference.

I have included each part individually as the writing is bigger on the individual pictures and easier to read.

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

Part 7

I used the following book to make this post:

Publisher: Taschen
You can buy the book here:

Lecture notes taken in class 1st November 2011

Who or what influenced the type designer or was it a commission? Foundry – steel manufacturer. Company who made type faces out of lumps of metal. Other companies would make similar typefaces. There used to be a ‘font police’. Colleges could be fined if they hadn’t paid to use a font. People had to bring a typeface into college on a disk. When you make a typeface, you look at previous typefaces and then you improve the original. Gill was influenced by Edward Johnson.

Which typefaces preceded the one you have been given? What was the typeface designed for?

Publishing – Times New Roman – The Times newspaper. The Guardian has its own type face.

Display face – Johnson’s underground typeface, not too small, 14p upwards.

Headlines – Medium weight, semi bold.

When the typeface is made into italics or cursive it has to be totally redesigned. It can’t just be tilted or rotated.

In 1925 Eric Gill designed Gill Sans. It came in three weights which were regular, light and bold. Other people have broadened the Gill Sans typeface family by adding different weights.

Courier – type writers, monospace font, no italics. New Courier – not monospace.

Historical synopsis, genesis, ancestors. Has anyone used Perpetua as a foundation for a new typeface? Make a timeline and slot events into it.