Category Archives: Type Tour

Evaluation and Reflection

1) Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief?

 My poster had to contain an image of type taken from the area. I have included this. The brief specifies what information has to be on the poster and I have included this. I have used a picture of London Bridge to show the area that the tour is in. I have printed my poster out on A3 as this is the size of paper I had. The brief asks for A2. I have used software that can alter the size of the picture so it can be printed in A2. I havent used any found images in my poster.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

The brief mentions St Paul’s and I have not included a picture of it but the typography does have the words St Paul’s in it. I am having trouble thinking of ways that the visual communication fails to meet the needs of the brief. There is no picture of people walking so I havent communicated that apart from in the word ‘WALK’.

What are the strengths of the visual communication? Why?

The visual message that my poster puts across is that there is an opportunity to take part in a walk in an attractive part of London, very near the Thames. I have made a vector picture of the Thames and London Bridge. It shows this experience set on a sunny day when it would be pleasant to walk outside. I have tried to keep my poster simple so that it would be easily understood. I hope that the colours I’ve used will be eye-catching and pleasing to the eye and not overwhelming.

What are the weaknesses of the visual communication? Why?

Some people may not have visited London before or seen a picture of London Bridge and so they won’t be able to recognise my vector design. The problem with a vector design in general is that some people may not recognise parts of it like the boats or the buses. Some people may not understand what the images of the type are.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

The main audience for the poster is students, type enthusiasts, historians, teachers, tourists and graphic designers.

I decided to use images of type that were engraved on a wall. In the poster these are arranged in the part of the vector that is the water. People might be confused and think that the walk goes along a road near the Thames when actually the route does not cross the Thames.

People may think that they are going to see examples of type floating in the Thames as this is what the pictures shows if you interpret it literally. The images of type I have used are the same size as the buildings featured. People may think they are going to see example of type two stories high when they are not.

As the picture features two boats and two buses people may think that the tour includes a ride on these when it does not. People may believe that when they arrive to start the tour that the bridge will actually be purple and that the buildings are painted in pastel colours. They may also expect the weather to be sunny when it may not.

In what practical ways could the piece be developed or improved?

I’m sure there are many ways in which my poster could be developed and improved. Perhaps more images of type could have been used. The vector picture looks very simple. It would be possible to add a lot more layers using the pen tool to make the picture a lot more detailed. Some shadows and highlights in the buildings and in the water would have been a nice improvement. The type could have been in a more interesting font and the type could have been different colours. I could have forgotten the vector picture and just used the photo underneath.

2) Reflection of own working practices:

Be very honest with yourself in this section. Please feel free to approach a member of staff for help finding ways to develop skills.

How was my time keeping?

My time keeping was not as good as I would have liked it to have been. As I have never done a project like this before and I’ve never had a blog before I wasn’t able to get started as quickly as I would have liked. I observed another student in the class who was very quick to start his research so I can use his good example to compare myself with. I was behind him at every stage so I know that my time keeping needs to be better for the next project.

How was my analysis of the brief?

I think my analysis of the brief was fair but perhaps it could have been better. The brief itself, when read out, doesn’t seem that complicated but then when you actually try to put an image of type into a poster you realise that it is actually very difficult to get it to be part of the poster as a whole as opposed to a piece of type just copied and pasted and slapped onto the page as shown below:


(I took this photo myself.)

You can see how this image stands out from the page. The brief is about an organised walk so I decided to interview someone who has a lot of experience of organised walks.

How was my research?

I thought my research went quite well. I used different sources such as the internet, books, a magazine, I conducted an interview and I went to visit the area in which the walk takes place. I put all my research on my blog. To do this I used Illustrator to present it nicely. This really helped me to improve my skills using Illustrator so I was effectively doing two things at the same time. I ended up using a lot of time on doing research which I’m glad about but it left less time to mock-up ideas.

How did I draw conclusions from my research?

I had a lot to learn from my research as previously I knew next to nothing about designing a poster. I looked very hard, repeatedly, at the posters in my research. I needed to find out how designers think a poster should be designed. I looked at type, layouts, and pictures and tried to imagine what feelings the posters conjured up. I found out what I think works well and what doesn’t. I compared the posters with each other to see which ones I thought worked best and to see which ones I felt didn’t work so well. Drawing on the experiences of the person I interviewed I felt I had knowledge of what people look for in a walk, why they enjoy it and what the atmosphere is like.

How did I use research to generate and develop ideas?

I tried to keep everything in mind that I had learned from my research, specifically the layouts and the ways in which pictures and colour had been used. I wanted to show the atmosphere of a walk in my poster. I wanted to show that the sun is shining and its a lovely day to be outside. When I walked around London I took photos of the area. The when I got home I found that it was very inspiring to look at the photos, pick one that looked good and then develop an idea from there.

How did I use evaluations to help with my ideas generation and development?

I didn’t have as much time as I would have liked to mock-up ideas in Illustrator. When I finished an idea I would then say if I was happy with it or not and say what I thought had gone well and not so well. I did find evaluating my work useful because for example, with the idea I called Sunny St Paul’s I commented on it that it looked like it was split in three separate parts and that I didn’t think it looked very good. The when I started the next idea I knew to avoid it turning out the same again. I am glad that my final idea didn’t turn out looking split into sections.

How did I use experimentation during the project? How can I make this more effective?

One of my ideas that I called ‘Really quite bright old Thameside Inn’ was created using experimentation. I accidentally clicked on the bucket tool in GIMP while I was doing something with a different photograph. I can’t recall the exact date or circumstances but I remember a flash of colour going in to the photo and I remember thinking at the time, I’ll use the bucket tool in this way in this project to put colour into a photo.

I also found out that experimenting with layout is very useful. For example, when I’d put all my type onto my poster, I didn’t think it looked right and I didn’t know how to fix it. Then I had the idea of swapping the type over to the other side of the poster and I was much happier with it. It was then that I realised, you can keep swapping and moving things as much as you like until you get the effect you want. You aren’t stuck with first arrangement.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

I have made a blog with my ideas and research images and commented on who the audience is. I have included screen shots of my using Illustrator to show that I can use the software.

Next time I need to spend more time on developing and experimenting with appropriate media, aesthetics and visual language. I can do this by mocking up more ideas and therefore having the opportunity to do more experimentation.

What parts of the project did I enjoy most? Why was this the case?

I really enjoyed going to see the exhibitions in London and I have commented on them in my blog. It is a very satisfying feeling to have made a finished poster. I enjoyed learning how to use Illustrator.

What parts of the project did I enjoy least? Why was this the case?

Doing this evaluation in not particularly enjoyable because it’s quite time-consuming. Using the pen tool can be frustrating because at first I really struggled with it and I couldn’t get the handles to appear. Using lots of layers in Illustrator can be frustrating as sometimes I forgot what each layer contained.

At what times did I work best? Why might this be the case? How can I ensure that I work well at al times?

I worked best in the evening. I think this was the case because I was at home away from any distractions. I have been thinking a lot about how to use my time better. Now that I have knowledge of what materials I need I will make sure I have them with me so I can start working straight away in class.

What areas inspired me? Why was this the case? How could I follow these up?

I found my research inspired me because it was interesting to see all the different posters.I found that the ‘Dance ensemble’ poster was inspiring because I think the design worked really well and was appropriate. The Exhibitions I saw were really inspiring as I have said in my blog.

What areas were challenging or difficult?  Why was this the case?

While doing my research I was pulled between looking at a poster as purely a means of delivering a clear message and looking at it as a piece of art. This was because I found it hard to decide what I thought should be more important and should take priority: art or a clear message.

Using the pen tool was challenging and difficult.

Knowing what to do when was difficult as I have not done a project like this before.

How can I go about developing and improving the parts I found difficult?

I was thinking of doing some tutorials on YouTube to improve my knowledge of Illustrator.

Do I need to develop certain skills? Do I need these now? Or later?

Must have better time keeping for the next project to reduce stress and have a better performance. I need these every time I do a project. Need better skills in Illustrator. Needed every time I do a project. I have not yet been able to layer many layers of text and pictures together as seen in ‘Bauhaus Kammerkonzert’. I would like to learn this in the future.

Any other points?

As I put together a few ideas, I started to realise that there are so many ways in which I could have designed and arranged this poster. I’d really like to know what I would have come up with if I’d of had more time to try a few more ideas.

When I was giving feedback to other students I was surprised to see how different out posters were.

I am thinking that for the next project I should try to use a different technique than a vector picture.

Feedback from other students

I asked for feedback from other students in my class and they said that the images of type were not prominent enough and they couldn’t see what they were. I’m really glad I asked for feedback because I was trying to minimise the images and I had put their opacity at 50 to make them less noticeable. So I’ve changed the images and made them more of a central feature. Now they can be clearly seen.

I have moved the type from the sides of the poster and I have moved the date down to the bottom which seems much more appropriate. The main part of the vector picture is now totally uncovered which is much better as the picture is pleasing to the eye. This layout is a massive improvement because the elements don’t look squashed and uncomfortable. It is easier to read and the type position looks relaxed which complements the relaxed atmosphere I’m trying to create in the scene. This will be the idea I will use for my final piece.

Pastel sweet shop sunny sky

Here is the picture that has inspired my poster. I was lucky that I had my camera ready as two boats were in view and two red London buses. I was very happy to get these features into my poster as they reflect life in London and add movement to the picture. The gherkin building is famous so people may recognise it.

Here is the engraving again, as seen im my first idea. I really like this image because it is very simple and sophisticated and I still want to use it. As my vector contains the Thames, it seems fitting that I use this image.

Here is a picture of me using Illustrator to build a vector picture using the pen tool.

Below I am displaying four arrangements. I am evaluating all four to see what works and what does not work so well.

Here is my first arrangement. There was too much empty space and I was not happy with it because it looks as though something is missing. I decided to put the main title in vertically. I’ve done this to try to get away from having the title at the top or in the middle and ending up with a design that looks like three separate parts again as I identified in the evaluation of the idea I called ‘Sunny St Paul’s’. The word Walk also seems lost in the layout so I will need to improve that.

Here is my second arrangement. I have filled the white space with a sunny sky. This is much better and I’m much happier with it now because I think it ties it together. I call the title of this blog post ‘sweet shop’ because the colours I’ve used remind me of marshmallows I used to eat as a child. I think this layout has been succesful apart from I’m not sure that the date is in the right place. It seems very prominent.

Here is my third arrangement. The main difference here is that I have added some examples of type. I think I actually prefer my second arrangement as the spacing out seems better but I must have all the elements that the brief specifies and I’ve got to make them all fit. The main improvement here is that I have moved the main title over to the right had of the page so now the main part of the vector picture can be seen better. The date is now right at the top of the page and looks quite big. I think it has taken over the top of the poster a bit too much.

Here is the fourth arrangement. It has all the elements on it that the brief demands. I’m happy with the layout although I still prefer the layout of the second one but I am unable to use that exactly as it is shown here because of the constraints of the brief. I used so may layers to make this design that I actually couldn’t remember what they were all for and some were empty. It hasn’t caused any problems though. This layout still seems a bit uncomfortable with type and images of type against the sides of the poster. The date is still too prominent and it take over the top of the poster.

I will ask for feedback from the class as to what their thoughts are. I will then look at improving the issues I have raised above.

Really quite bright Old Thameside Inn

I liked the idea of using a photo of an open space where you could imagine yourself walking along. I thought this photo would be good for the idea.

I suppose the photo would have been nice on its own without doing anything to it but there are a few people at the very back so I had to think of a way of covering them. I coloured the picture in and used the Oilify option in Illustrator. I think these bright colours would be eye-catching. I made the type white in the middle as I didn’t want any more colour. I do like this idea but I’m not sure what others would think. Feedback on this idea would have been useful. People may have hated the bright colours. I think the layout is very simple and the type is easy to read. I really like the type effect I have created here. I will upload this to my blog then I can keep it in mind for future projects. With further reflection on this idea I definitely need feedback from others to see what they think about the bright colours. Is it too much and too messy? I don’t think I’ll be using this as my final idea because I would need feedback first and then start to improve and develop it. It has been useful to experiment to see what I can do and what can be achieved.

If I had more time I would try the idea again, with the same photo but without all the bright colours and see what I could come up with.

Sunny St Paul’s Idea

This idea uses a picture of St Paul’s that I took. I had the idea of having the type in the sky next to St Paul’s.

I also think that blue sky has a lovely colour which others may find attractive. I’m not totally happy with this idea as I feel it needs improvements. It looks like its split into three parts and I’m not sure if that is attractive or not. I would like to see more of a blur/blend in-between the three parts but I’m not sure how to do that. Apart from that I think this idea has been a success as the layout and type is simple and clear and hopefully people would find it easy to read. The photograph is attractive. It shows a famous site so I think this would encourage people to come to this area.