Tag Archives: signifier

Final Poster Design – Notes by Tom

Final Thoughts:

The above image is our final design, which has been approved. We went through numerous stages in order to achieve this final product. Below are some thoughts about are decisions.

  • The decision to have the poster landscape was an effective decision as we have been able to better utilise the space.
  • The main advantage of this layout is that the diagram we constructed can be displayed in an efficient manner and therefore making it easier to understand.
  • We really like the style of my final design. We believe it meets the conventions of an ‘Independent newspaper poster’, which is an aspect we wanted to achieve from the outset. By using a basic colour scheme, it creates an elegant design which is aesthetically pleasing. We feel the diagram we constructed directly relates to what the poster is about.
  • The text elements complement the design features as well as relate to each other as they are all from the ‘Helvetica Neue’ family. This gives the overall poster some continuity.
  • The images we used effectively act as examples for their designated category. By placing them in a table format enhances this aspect.
We really like the sophisticated style of this poster. The design suits an older reader or for educational purposes which is ideal for a poster designed for ‘The Independent’. The colours used complement the design layout. We are happy with the placement of all elements on the poster (especially the diagram). All elements, especially text can be easily seen and read which is essential in this informative poster.
Our next step is to get this printed to A1 size. We are going to go to Staples to get this done and split the cost between us all.

Alternative Poster Designs – By Tom

Below are two posters I created that could act as alternative designs if our chosen design does not satisfy our groups demands. I chose to create two very different themed designs; one old and one modern, in order to obtain an impression as to how the desired information can be displayed.

Concept One
The Design:
This first design was inspired by 19th Century typography posters. I chose this theme of design as our poster requires a lot of text-based elements that need to be displayed. Such posters designed in this fashion are dominated by text, which is why I thought the concept could be a possible solution. The individual elements of text are sectioned in order for certain information to be separate from others to reduce confusion.
I chose to use the worn paper as a background to directly relate to the style of poster used in the 19th Century. The way I have set out the page elements break up the desired categories in a way that I believe works. The typefaces I have used also directly relate to those used at that period f time. The issue with this design is the fact that I had to use actual photographs for examples, which does not best suit the overall theme of the poster. Another issue I have is the amount of space that is left. By looking at 19th Century typography posters, you can see that there is minimal space. The issue that lies here is the legibility of the piece may be effected, which would not be beneficial.
Concept Two

The Design:

For this design, I chose to give it a modern, organised impression. I chose to design it in this fashion as I believe it presents all desired elements (both image and text) in a way that can be understood by the consumer. The individual elements have been organised into categories and have been presented effectively (linked in some cases). The use of colours directly relate to those used on the ‘Independent’ logo.

I feel the way I have sectioned elements into different categories and linked them in some cases works well and can be understood. By using a ‘table-like’ theme, I believe it displays all the desired information clearly. I personally feel that the elements of information that are linked to another is easy to understand (use of arrows and page separation). I also feel that the design of this poster allows actual photographs to be used without looking out-of-place. The only issue I can see that would be a problem is how the information links together. Although I understand it, others may not. In such a case, I feel alterations in the layout can be easily re-adjusted.

Find Tom here http://www.behance.net/tomknapp92

Paradigm and Syntagm

Paradigm: A paradigm is a set of associated signifiers (the form) which are all members of some defining category, but in which each signifier is significantly different. In natural language there are grammatical paradigms such as verbs or nouns. In a given context, one member of the paradigm set is structurally replaceable with another. The use of one signifier (e.g. a particular word or a garment) rather than another from the same paradigm set (e.g. adjectives or hats) shapes the preferred meaning of a text. Paradigmatic relations are the oppositions and contrasts between the signifiers that belong to the same paradigm set from which those used in the text were drawn.

So a paradigm is ‘a set of associated signifiers which are all members of some defining category’. So cat could fall into the category animals.

All of the above from: http://www.aber.ac.uk/media/Documents/S4B/sem-gloss.html#P

Syntagm: A syntagm is an orderly combination of interacting signifiers which forms a meaningful whole (sometimes called a ‘chain’). In language, a sentence, for instance, is a syntagm of words. Syntagmatic relations are the various ways in which constituent units within the same text may be structurally related to each other. A signifier enters into syntagmatic relations with other signifiers of the same structural level within the same text. Syntagmatic relationships exist both between signifiers and between signifieds. Relationships between signifiers can be either sequential (e.g. in film and television narrative sequences), or spatial (e.g. montage in posters and photographs). Relationships between signifieds are conceptual relationships (such as argument). Syntagms are created by the linking of signifiers from paradigm sets which are chosen on the basis of whether they are conventionally regarded as appropriate or may be required by some syntactic rule system (e.g. grammar).

The above from: http://www.aber.ac.uk/media/Documents/S4B/sem-gloss.html#S

The above from: http://tinyurl.com/kus6f5x

So I think the best way to describe a syntagm is ‘an orderly combination of interacting signifiers which forms a meaningful whole’.

Quote from: http://www.aber.ac.uk/media/Documents/S4B/sem03.html