1) What kind/type of website is it (commercial, fan site, informative, helpdesk, forum for art and culture or music etc).
This website showcases the work of a design company called NB. This website is commercial and informative.
This links to who is the website for, who is it directed at? Who might be using it.
This website is directed at any individual/person in business or any companies/community groups who have a product or service that they need some design for.
Students could use this website for research purposes, like myself.
You then need to evaluate it in terms of its function and user group – what will they think of it?
What are the visual aesthetics of the content of the website? What is the immediate ‘feel’ of it? A PMI might help
Plus – I really like the dynamic, fun and interesting home page. It loads these beautiful images (among others) that are really eye-catching.
Minus – I haven’t seen a minus point yet.
Interesting – These images are really big compared to other sites.
ask WHY it has been designed like this and HOW does it communicate.
Page size/length. Are these beneficial to the site or do they make it difficult?
I didn’t find any problem with the page size and length. The images are quite big. The biggest ones take up two-thirds of my screen. It is only a problem if I want to have two windows open at the same time.
How are images used? PMI but be specific about effectiveness and purpose
Plus – Images used as links that go grey when you hover over them. This adds dynamism.
Interesting – I like the way they’ve used the company logos for their clients.
Minus – I can’t really think of any minus points apart from what I’ve already mentioned above.
How is typography used? PMI being specific about:
- Tone of voice of the type
- Choice of typefaces – are they effective for screen use?
- Bulk or lack of type – is it too much, too blocky, too small etc. Say HOW/WHY it works or does not work
Plus – Their tone of voice is confident, business like and reassuring.
‘A dedicated team of ten, we’re hands-on and always here for you.’
Minus – I can’t think of any minus points. I suppose some people may want more information but they would be able to request that from the designers.
Interesting – It was interesting that the site contains type that is really big. This is eye-catching and something different and unexpected.
The typefaces they use are:
- Helvetica Neue in size 8.5
- Helvetica Neue in size 11
- Helvetica Neue in size 27
- Georgia in size 11
- Georgia in size 21
Back ground colours and textures? Effective or distracting? How and Why.
The background colours used are black white and grey. It’s nice to see little changes like this.
Does it have gimmicks, animations etc? How and why are they effective or not?
This site didn’t have any gimmicks that I could find.
Is the unity of the website spoiled (or aided) by commercial banners and so on?
There are no commercial banners or adverts which is nice as I’m not distracted.
Navigation – is it easy and straightforward or difficult and frustrating? Describe HOW and WHY this is so. Be specific as this is very important.
The site is split in to news, our clients, case studies, projects, what we do, how we add value and contact. It is logical to break down the material like this so people can find what they want.
There is no problem with the navigation that I could see. As I’ve already said some of the images are quite big but it doesn’t really cause a problem.
How do design elements such as link buttons help the navigation?
This website has these links which I didn’t notice on the other websites.
This made me think why aren’t the other websites linking to social media sites? Perhaps they don’t need to.