1) What kind/type of website is it (commercial, fan site, informative, helpdesk, forum for art and culture or music etc).
This website is commercial.
This links to who is the website for, who is it directed at? Who might be using it.
This website is directed at any person in business or any companies who have a product or service that they need some design for.
Students could use this website for research purposes, like myself.
You then need to evaluate it in terms of its function and user group – what will they think of it?
What are the visual aesthetics of the content of the website? What is the immediate ‘feel’ of it? A PMI might help
Plus – I like the home page which has a colourful mosaic style on it. It looks like a piece of art in itself.
Minus – I didn’t know where to click first but I’m used to this now. You just have to dive in.
Interesting – The design is really minimal but it’s still really vibrant and soulful.
ask WHY it has been designed like this and HOW does it communicate.
The site is split in to Work, Studio and Contact. Work breaks down in to Identities, Packaging, Posters and Books. There is a list of projects as well. It is logical to break down the material like this so people can find what they want.
Page size/length. Are these beneficial to the site or do they make it difficult?
I didn’t find any problem with the page size and length.
How are images used? PMI but be specific about effectiveness and purpose
Plus – The site is full of images. I liked these ones because it looks like I could reach in to my monitor and pick it up.
Interesting – All the designs were interesting.
Minus – The minus point is the way in which I had to navigate through the pictures will I will explain later in the navigation section.
How is typography used? PMI being specific about:
- Tone of voice of the type
- Choice of typefaces – are they effective for screen use?
- Bulk or lack of type – is it too much, too blocky, too small etc. Say HOW/WHY it works or does not work
Plus – The tone of voice is business like and confident. One thing I really liked was at the top of each design it tells you the following:
Verdana looks really appealing on this site.
Minus – I can’t really think of any major problems. The type is quite small but this hasn’t proved to be a problem for me apart from when going from one image to the next. I explain this below in the navigation section.
Interesting – This site had its own logo. I don’t know what typeface they used for this. The other typeface they used is Verdana in size 8.5.
Back ground colours and textures? Effective or distracting? How and Why.
The background is white which is effective as can be seen in all three images above.
Does it have gimmicks, animations etc? How and why are they effective or not?
This site has no gimmicks that I can find.
Is the unity of the website spoiled (or aided) by commercial banners and so on?
There are no commercial banners or adverts which is nice as I’m not distracted.
Navigation – is it easy and straightforward or difficult and frustrating? Describe HOW and WHY this is so. Be specific as this is very important.
There is no problem with the navigation apart from the way in which you get to the next picture. You have to click on a tiny number which is really annoying.
Add any other points or comments not addressed directly by these questions.
I wasnt expecting to see an image like this: