1) What kind/type of website is it (commercial, fan site, informative, helpdesk, forum for art and culture or music etc).
This website showcases the work of a design company called Carter Wong Design. This website is commercial and informative.
This links to who is the website for, who is it directed at? Who might be using it.
This website is directed at any person in business or any companies who have a product or service that they want to promote. The website shows that Carter Wong can provide logos, branding and websites. It seems that companies from around the world could be looking at this website as well as students like myself.
You then need to evaluate it in terms of its function and user group – what will they think of it?
It is difficult to say what a large company such as Tetley or Waitrose would think of this site but I can guess. They would see that a lot of well-known brands have trusted this design company with their business as this site displays all the companies names they have worked for. All the work is displayed so they would be able to see if it is the type of thing they are looking for. They can read the descriptions of the work. I thought it was really clever to have the clients say what they thought of the design and the design team. All the feedback is positive which would really encourage new customers.
What are the visual aesthetics of the content of the website? What is the immediate ‘feel’ of it? A PMI might help
Plus – I immediately wanted to look around the site and look at all the elements. It has been arranged to encourage and welcome exploration.
Minus – I sometimes felt I didn’t know which text to read first but this didn’t present a serious problem.
Interesting – The first thing that surprised me was the dark grey background. I feel this gives the website a very masculine feel.
ask WHY it has been designed like this and HOW does it communicate.
I think a dark plain background has been used so that the text could be bright and make it stand out. The images also stand out really well from the bland background. Each image has an explanation from the design company and then feedback from the clients. Blocks of colour have also been used with white type on top. This is clever because it breaks up the background and draws your eye to the text. It makes sense that a dark, plain background has been used because the designers want their designs to stand out.
Page size/length. Are these beneficial to the site or do they make it difficult?
I didn’t find any problem with the page size and length. I think it works fine and encourages exploration. Everything fits on the page well and I definitely don’t feel overwhelmed.
How are images used? PMI but be specific about effectiveness and purpose
Plus – The way the images are set out is really clear and very effective. If I was a potential client I would be happy with the way the images have been displayed. Potential clients want to see what the designers are capable of and see if their design approach is going to be right for the brief.
Interesting – Not only does this site show its designs, as seen above, they also have images of their designs in-situ. Here the team can be seen installing some of their work.
Minus – I can’t really think of any minus points. I suppose one could criticise and say there aren’t enough images or more images are needed to show the different design stages. One could contact the designers and ask for this as opposed to having every stage of design on the website which would probably be too much information for most people.
How is typography used? PMI being specific about:
- Tone of voice of the type
- Choice of typefaces – are they effective for screen use?
- Bulk or lack of type – is it too much, too blocky, too small etc. Say HOW/WHY it works or does not work
Plus – The tone of voice is really friendly and confident as they explain their process. They point out their achievements and how their designs have longevity. I really like the choice of type faces. As seen below they use a serif and a sans-serif. Both are really clear and easy to read. The smaller sans-serif is usually seen on a coloured background so I can still read it clearly. I don’t find the type to be too much or too blocky. The text is split up in to manageable pieces which is really clever as I don’t tire from reading it.
Minus – I can’t think of any minus points. I suppose some people may want more information but they would be able to request that from the designers.
Interesting – It was interesting that the site contains type where the clients talk about the design team. I have noticed that book covers also use a serif and a sans-serif in their design so its interesting to see this website does the same.
Back ground colours and textures? Effective or distracting? How and Why.
As I’ve already said, the background colour is very plain. At first I thought it was quite masculine and imposing but I later realised they used this colour because it really helps the type and the images to stand out clearly like they are jumping off the screen at you.
Does it have gimmicks, animations etc? How and why are they effective or not?
The only gimmick I can think of is that the page scrolls to the right and left instead of up and down. I felt this was effective as I felt encouraged to explore along to the right.
Is the unity of the website spoiled (or aided) by commercial banners and so on?
There are no commercial banners or adverts which is nice as I’m not distracted.
Navigation – is it easy and straightforward or difficult and frustrating? Describe HOW and WHY this is so. Be specific as this is very important.
I really like the navigation because I could just click the left or right arrow and the page moved itself along the right amount instead of me having to do it for myself.
The only negative point I have is that when you got to the end of the page you would always see this:
I don’t see the point of having the option to continue clicking when there is nothing to see. It’s a waste of time. The only other problem is that sometimes I couldn’t see the arrow to click on it. At one point there was a yellow arrow on a yellow background. I had to guess where to click as it was totally invisible.
How do design elements such as link buttons help the navigation?
I thought the menu with the links on it was easy to understand and useful. I didn’t have any problems looking at the different parts of the site.
Add any other points or comments not addressed directly by these questions.
The general colour scheme was quite unexpected. The colours are quite bright and some contrast with each other as opposed to colours that blend well together. I think it works well as it creates a really vibrant style.