Evaluation and Reflection

Evaluation and Reflection:

1) Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief?

The brief asked me to design seven apps which I have done. The point of the brief is to learn to reduce a concept down to a really simple design while still retaining meaning. I think each of my vector designs has accomplished this. I have explained in my previous posts the meaning behind each vector design and how each signifies its measuring device.

What are the strengths of the visual communication? Why?

I tried to give my app icon designs a make over, tried to brighten them up and make them appealing to the audience. I think the way I designed my vectors is clear and uncomplicated.

What are the weaknesses of the visual communication? Why?

I think some people may not instantly recognise the decibel meter as it was quite difficult to try to make the design look realistic. Some people may be confused by the pink background on the anemometer.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

The audience is anyone who has an iPhone. Anyone who walks to improve their health could make use of a pedometer. Anyone who likes sailing could use the anemometer. Anyone listening to music could use a decibel meter. These examples tell me that the audience for this app could be worldwide.

In what practical ways could the piece be developed or improved?

The background colour could be changed to be all the same or a different colour scheme could be used altogether. Perhaps different shades of one colour could be used, ranging from light to dark. The decibel meter design could be tested on people to see if it is recognisable or not. I suppose if the app says decibel meter underneath it then hopefully that would help people to realise it’s a stereo sound display.

2) Reflection of own working practices:

Be very honest with yourself in this section. Please feel free to approach a member of staff for help finding ways to develop skills.

How was my time keeping?

My time keeping was not very good but I have worked hard and I hope that has made up for it. I really struggled to make the vectors which slowed me down.

How was my analysis of the brief?

I think my analysis of the brief was correct and it was helpful to analyse it. I made a list of bullet points to show I understood what I needed to do.

How was my research?

I looked at the brief to see what I should research. I used books and the internet. It was interesting to see the pictograms from the Olympics.

How did I draw conclusions from my research?

I saw how others had reduced ideas down to simple concepts. This helped me to imagine how I could do the same.

How did I use research to generate and develop ideas?

I looked at the icons I had found on the internet and used them for inspiration. I particularly liked the 3D icons.

How did I use evaluations to help with my ideas generation and development?

I asked for feedback from my tutor and my fellow students gave their opinions too. I made changes to my designs based on what they told me. An example of this would be that I changed the design of my decibel meter by making the blocks bigger and fewer so that when I zoomed out they could still be seen.

What parts of the project did I enjoy most? Why was this the case?

I enjoyed looking at the pictures of icons on the internet. Some of them were really amazing and I wondered how it was done. I can ask my tutor to teach me this kind of thing. I really like the 3D designs.

What parts of the project did I enjoy least? Why was this the case?

I didn’t enjoy making the vectors because I found it really difficult. I need to improve my skills with the pen tool.

What areas inspired me? Why was this the case? How could I follow these up?

I really liked the icons I found on the internet because I was impressed by how 3D they looked. Some were really shiny like a mirror. Some looked really realistic, as if they were actually a photograph and not a vector. I should ask my tutor for a lesson on how to make one of the more complicated icons I saw.

What areas were challenging or difficult?  Why was this the case?

I definitely found it difficult to make the vectors. I think my skills are somewhat behind the level of my fellow students in their area.

Do I need to develop certain skills? Do I need these now? Or later?

I would like to improve my skills with the pen tool. I should do this soon as I often need to make vectors.

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