To find this out I am going to look at a few different websites and see what they say.
‘However, the infographic displays that information visually and makes it easier to consume and ultimately easier to understand.’
‘A very basic definition of the infographic is just two words: visual communication. If part of an article or blog post contains numbers, dates, locations, measurements or comparisons, it probably could be taken out of the written word and reformatted into an infographic.’
‘There are many different types of infographics and they all have different uses.
Pie/bar charts – Pie charts describe pieces of a whole while bar charts compare two or more different items with each other.
Line charts – Line charts show progressions over time.
Timelines – Timelines describe a chronology of events.
Maps – Maps show specific locations relevant to the content.
‘(Information Graphics) An umbrella term for illustrations and charts that instruct people, which otherwise would be difficult or impossible with only text. Infographics are used worldwide in every discipline from road maps and street signs to the many technical drawings in this encyclopaedia.’
‘We love the way a picture can paint a thousand words (and even more numbers!) and the elegant, creative ways to communicate data effectively.’
‘Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education.
‘Infographics are becoming increasingly popular in web communications, particularly in business-to-business organisations providing complex products and solutions. Infographics are massively important communication tools, particularly early in the buying cycle where a prospect is in the process of information gathering and learning about a business’s products/solutions/propositions.’
1. It’s a visual explanation that helps you more easily understand, find or do something.
2. It’s visual, and when necessary, integrates words and pictures in a fluid, dynamic way.
3. It stands alone and is completely self-explanatory.
4. It reveals information that was formerly hidden or submerged.
5. It makes possible faster, more consistent understanding.
6. It’s universally understandable.
‘noun – a visual representation of data or information. Short for ‘information graphic’.’
- Infographics is a type of visual communication. There are many different types such as pie charts, bar graphs, line charts, timelines and maps.
- An infographic can integrate type and images.
- By making an infographic the designer has a chance to present data elegantly and creatively.
- An infographic presents complex data clearly and can be digested quickly.
- The message in the infographic should be easily understood. An infographic should not be confusing.
- An infographic must be self-contained, self-explanatory and must work as a stand-alone piece.
- An infographic can help people to understand information that is difficult or time-consuming to digest if presented in text.
- An infographic brings data to the surface that may be hidden.