Conclusions to research

  • 70% of women don’t wear the right size bra.
  • Fenwick do not usually put up posters. They do this because they want their store to be as tidy as possible.
  • They take the collars off the hangers. They do this because the collars are not of a good quality, they arrive tatty and look untidy. They take up room on the wall. Fenwick would rather use the space to display more bras.
  • There are different reasons why women don’t get properly fitted. I spoke to a few women, they told me they think this is because women think they know their size, they are self conscious and/or because they don’t have the time.

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