The tutor split the class in to groups and gave each group a travel brochure. She asked us what we thought made the brochure of high quality. I was in a group with Alex G, Jess and Holly. Here are our answers.
- high quality paper
- high-definition photos
- minimalist type
- the designer has picked a colour from a photograph and used it as the background colour for the opposite page.
- space around the photography and type
- the prices aren’t in large red type as sometimes seen in brochures for cheaper holidays
- use of grids
- no people or very few people/children in the pictures. people/children that are featured are dressed in white
- whole pages taken up with one photograph
- the information is spread out. In brochures for cheaper holidays as much information as possible is crammed in.
Here are some pictures I took in class:
All of the above are from: