Looking at a web page grid

I stumbled across this website and I see the use of a grid. The pictures have been put inside the grid. I think its very clever and eye-catching. I will probably use this type of grid in one of my ideas.

Website screen shot from:

http://www.maccosmetics.co.uk/sceneandspotted/index.tmpl?cm_mmc=Email-_-January-_-Spotted_Moscow_Web-_-sceneandsp#/seoul

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